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The endless aisle isn’t disappearing but it is getting smarter, more intentional, and more aligned with how people actually shop
In an era when nearly a fifth of retail sales come from e-commerce, many online shoppers have gotten used to receiving their purchases in packaging that is far too large for the item inside.
The Consumer Confidence Index hit its lowest level since 2014 in January, but a number of indicators show US consumers are still spending money
The joy of discovery is TikTok’s competitive advantage, so it doesn’t have to have the perfect product for every consumer. It doesn’t try to be Amazon.
